How a Gaming License Could Power Caesars Palace Times Squares LGBTQ+ Commitments
This Table of Contents will guide you through the intricate world of the casino bid, beginning with the essential regulatory foundations such as securing a valid gaming license. From there, we will detail everything from the technical mechanics of placing a wager to the strategic art of the final bid.
Caesars Palace Times Square Casino Bid: Prioritizing LGBTQ+ Commitments Under Our Gaming License
- Caesars Palace Times Square would enhance LGBTQ+ health care if the casino project goes ahead
- The developers commit $5 million to Callen-Lorde
- Callen-Lorde provides healthcare to LGBTQ+ individuals irrespective of insurance status
The proposed Caesars Palace New York City bid for Times Square aims to provide substantial financial support to the LGBTQ+ communities in Manhattan, contingent on winning one of the three downstate New York gaming licenses.

Led by the New York City real estate giant SL Green, in partnership with Caesars Entertainment and Jay-Z’s Roc Nation, the Caesars Palace Times Square project proposes a $4 billion redevelopment of the 1515 Broadway site. If approved by state officials, the former Viacom and MTV Studios office would be transformed into a resort-style casino.
Should the bid be successful, the developers also plan to allocate a further $3 million for the Callen-Lorde Community Health Center toward establishing a Center for Excellence in Sexual Health. Additionally, they intend to provide $2 million to support existing services at Callen-Lorde’s Chelsea location.
The Centre for Excellence in Sexual Health is set to be located in Hell’s Kitchen, just west of Times Square, and will greatly expand access to essential services, offering advanced HIV and sexually transmitted infection (STI) testing.
Pledges Contingent on License
If the Caesars Palace Times Square is selected among the three downstate New York casino contenders, Callen-Lorde, touted as the “global leader in LGBTQ+ health care” with multiple clinics across New York City, will significantly benefit from this project.
Founded in memory of AIDS activist Michael Callen and poet Audre Lorde, Callen-Lorde’s mission encompasses offering high-quality healthcare to lesbian, gay, bisexual, and transgender individuals, regardless of their financial situation. Moreover, they advocate for health education, wellness, and broader LGBTQ+ rights.
The development team at Caesars Palace has highlighted the alarming fact that STI rates have reached a 30-year high, motivating their pledge of $5 million to Callen-Lorde, should they be granted the opportunity to introduce slot machines, live-dealer table games, and sports betting to Gotham’s busiest intersection.
“At SL Green, we believe that vibrant neighborhoods are built on strong institutions, and Callen-Lorde is exactly that,” stated Brett Herschenfeld, senior vice president at SL Green. “We are thrilled to assist in expanding their critical services in Hell’s Kitchen, where this cutting-edge facility will significantly enhance access to rapid testing and care for those most vulnerable in our city.”
Callen-Lorde’s CEO, Patrick McGovern, disclosed that the new facility is expected to cover 20,000 square feet and will provide same-day test results along with immediate treatment through an integrated pharmacy service.
Casino Sweeteners
In a competitive environment, the other seven bids for downstate New York are also highlighting the community benefits each project would bring. These offerings often include affordable housing, public green spaces, infrastructure improvements, and upgraded healthcare facilities aimed at elevating the local region.
The application deadline set by the New York Gaming Facility Location Board approaches swiftly, closing on June 27. Afterward, the state agency will assign a Community Advisory Committee for each qualified proposal, comprising five members for projects within the NYC area and six for those outside city lines.
Decisions made by these committees will require a two-thirds majority vote before the Gaming Facility Location Board can formally issue a gaming license for the proposed projects.
Overall, the Caesars Palace Times Square project is positioned not just as a casino but as a community-focused initiative that pledges substantial contributions to support healthcare for New York’s LGBTQ+ residents while enhancing the fabric of Times Square.
To summarise, the Caesars Palace Times Square Casino project, spearheaded by SL Green and partners, seeks to revolutionise Times Square while providing critical financial support to LGBTQ+ healthcare initiatives through significant contributions. If granted a gaming license, the proposed casino promises to not only enhance local entertainment options but also positively affect the health of one of New York’s vibrant communities.












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