Top Canadian iGaming Regulation Stories of 2024

As 2024 unfolds, the Canadian digital gaming industry has witnessed numerous significant developments that deserve attention. In an effort to distill these storylines down to the most impactful events, we’ve highlighted the top Canadian gaming industry stories of 2024.

1. New Gaming Regulatory Framework in Alberta

Alberta is making strides towards establishing a competitive regulated iGaming model, akin to Ontario’s approach. This progress was a focal point at the Canadian Gaming Summit held in Toronto in June, where Alberta’s Minister of Service and Red Tape Reduction, Dale Nally, confirmed the government’s commitment to launching this new market.

Prominent operators such as PointsBet Canada, Betway, and PENN have expressed their intent to enter the Alberta market once it becomes operational. Despite a few delays at the provincial government level, industry leaders estimate a market launch by mid-2025.

2. Continued Expansion in Ontario

In 2024, Ontario has continued to thrive as a significant player in the digital gaming landscape, now boasting 50 licensed operators and 82 gaming websites. The most recent performance report, covering the second quarter of 2024, revealed an impressive total of $18.7 billion in wagers, marking a 1.6% quarter-over-quarter increase and a staggering 31.7% year-over-year growth.

Additionally, total gaming revenue for Q2 hit $738 million, representing a 1.7% increase compared to Q1, and a remarkable 35.4% year-over-year boost. This sector has not only created nearly 15,000 jobs but also contributed $1.24 billion to government revenues, according to Deloitte’s recent report.

3. Introduction of New AGCO Advertising Standards

In February, the Alcohol and Gaming Commission of Ontario (AGCO) introduced revised advertising standards for the industry, which prohibit utilizing athletes in online gaming promotions. The updated guidelines reflect a commitment to responsible gambling practices, with specific measures aimed at preventing appeal to minors.

Furthermore, a poll conducted by Maru Public Opinion in March revealed a significant portion of Canadians — about 68% — desire the removal of team players and celebrities from sports betting advertisements, advocating for a ban during live sports broadcasts.

4. Increase in Player Participation Through Regulated Platforms

April marked the second anniversary of the Ontario private iGaming market. A recent IPSOS study revealed that an impressive 86.4% of players have opted to engage with regulated sites, highlighting a dramatic shift from the estimated 70% of online gambling occurring on unregulated platforms prior to this market’s establishment.

5. Ontario Superior Court Supports iGaming Model

In May, the Ontario Superior Court dismissed a legal challenge by the Mohawk Council of Kahnawà:ke (MCK) regarding the legality of the Ontario government’s iGaming model. This decision reinforces the province’s structure as compliant with the Criminal Code and encourages confidence in the regulated market.

6. National Advertising Legislation Overcomes Legislative Delays

Finally, the proposed national advertising bill, Bill S-269, aims to establish new standards for gaming advertisements across Canada but is currently tangled in legislative disputes. Sponsored by Senator Marty Deacon, this bill seeks to launch discussions among various stakeholders including provincial lawmakers and First Nations to set a national framework on gaming advertisements.

Conclusion

The Canadian digital gaming industry is undergoing significant transformations in 2024, with a focus on regulation, market expansion, and responsible advertising practices. As Alberta prepares to launch its regulated iGaming model and Ontario continues to grow its market, the industry is poised for substantial developments in the coming years.